Important Ways to Maximize Ad Spend for Nonprofits

Grant manager Getting Attention claims that 98% of searchers click a result on Google’s first search engine results page (SERP). As such, page-one Google Ads is among the best ways to maximize ad spend for nonprofits and should often be a key focus for your promotional campaigns. However, if you want to make the most of such an effort, […]
Finding Effective Lead Generation Campaign Strategies for Your NPO

We all want more, right? This is the main principle behind lead generation for organizations that want more clients or donors. For Non-Profit Organizations (NPO), lead-generation campaign strategies can enhance their ability to raise more funding. According to J.P. Morgan, NPOs raised more than $500 billion the previous year. Generating leads is the best way to identify and appeal […]
How to Find the Right SEO Agency

Are you aware that 70% of small businesses don’t have an SEO strategy? As online visibility becomes crucial, you won’t get too far without the right SEO tactics. The majority of online experiences start with a search. This is why businesses must do everything in their power to secure a spot at the top of […]
How to Approach Your Marketing Strategy in an Economic Downturn

The right marketing strategy can make or break your company’s entire performance. No matter what product or service you sell, it won’t mean much if you can’t get it in front of the right audience. This is one of the many reasons why companies in 2022 spend approximately 13.6% of their revenue on marketing. However, […]
Inbound Marketing Funnel Fervor: Rapid Results Starts Here

Imagine running a business that has products and services that far surpass those of your competitors. Your employees are motivated, and you have a set of research-based goals. However, your marketing strategy falls far short of your target metrics. This can have a strong negative impact on your overall performance. In some cases, it could […]
10 Reasons to Invest in a Solid Social Media Marketing Strategy

Social media marketing in today’s world is undoubtedly integral to business success. Here’s why investing in a sound social media marketing strategy is vital.
A Guide to Growth Hacking for Business Owners

Are you interested in adding growth hacking to your business? Click here for a guide to growth hacking for business owners.
7 Tips on Building and Running a Marketing Strategy for 2023

If you are looking for better ways to market your business online, this guide can help. Here are tips on building and running a marketing strategy for 2023.
Digital Marketing Strategies: How to Improve Your Lead Generation

Lead generation ensures your sales team has something to work with when it comes to converting sales. Here are some lead generation strategies to try