Not too long ago, the newspaper stand was the primary source of information for the average person. Not anymore. In the current year, approximately half of all adults get their news from social media.
For better or for worse, social media has transformed our world. It is a social hub, public forum, review aggregator, and so much more all balled into one. It goes without saying that companies are missing out if they don’t have a social media marketing strategy.
Still not convinced? Then keep reading. We’ll give you 10 reasons why you should invest in social media marketing services for your company.
1. A Social Media Marketing Strategy Builds Brand Awareness
Digital marketing isn’t that much different from typical marketing. At the end of the day, your business is looking for leads. You need a steady influx of new customers to keep things in the black.
To get leads, you need brand awareness. Marketing for social media is how you improve that brand awareness. After all, what is social media marketing but a tool to extend your brand’s reach?
Since people use social media on a daily basis, that’s often the first place to hear of things—such as your business. Even if they don’t become a customer of yours from day one, they file that knowledge about you away for later. Your presence lays the groundwork for future customer conversions.
2. It Allows for Organic Engagement
With email newsletters or advertisements, there is no back-and-forth. You are speaking one way to your customer. But what would they say to you in return?
On social media, you can respond directly to comments and instant messages. You can make yourself a part of the discussion.
It’s an excellent way to build relationships with your customers. They feel like you are more of a friend, and less of a cold, impersonal business.
3. It Helps You Engage With Different Segments of Your Audience
Social media is not a monolith. Not everyone uses Facebook, Twitter, or TikTok. In fact, specific generations and age groups skew towards some social media platforms over others.
You will have much greater success engaging with older generations, for example, on Facebook. But for Gen Z teens, TikTok is your best bet. This allows you to customize your strategy on every platform to best speak to that age demographic.
4. It’s More Cost-Effective
Think of all the typical advertising and marketing mediums. You have flyers, newsletters, roadside billboards, and so on. All of these things have one thing in common: they cost money to distribute.
Social media marketing adds no additional overhead cost. You pay your social media marketing services, and that’s it. No printing costs, shipping costs, or anything else associated with physical marketing.
5. It Provides More Personal Market Data
Sure, surveys are an effective way to get a customer’s opinion. But on social media, you get something far more organic. You get to see customers in their “natural” environment.
On social media, people are often completely unfiltered. If they have anything to say about your business, you know it will be honest. This can provide invaluable insight that you might not get anywhere else.
6. It Ensures That Customers See Your Content
Your customers are used to junk mail and an overabundance of email newsletters. They get to a point where they ignore it subconsciously. This is a phenomenon known as banner blindness, which is a real hurdle for your marketing efforts.
If you post on social media, though, you can often avoid banner blindness altogether. Posts on your social media page do not appear as advertisements. There is a higher chance that your customers will read them as if a post from their friends.
7. It Boosts Traffic to Your Website
If you have used a lot of social media before, you know links are huge. Companies, creators, and influencers often have a link tree in their bio. Whenever they advertise something, they can point directly to that link tree.
Even though the focus is social media, you still get increased website traffic. After all, your website is typically where you have service sign-ups and so on. You need to get people there to convert them into customers, and social media can help you do that.
8. It Improves Your Overall SEO
Search engine optimization is how Google ranks your website for certain search terms. It’s a popular misconception that social media does not get any search engine traction. However, independent experiments outside of Google have proven otherwise.
One of the key factors in SEO optimization is engagement. The more people interact with your content, the more likely it will get traction. That means comments, likes, and shares—and consequentially, more business for you.
9. It Humanizes Your Brand
Oftentimes, customers feel like the businesses they deal with are soulless, uncaring machines. There’s no human touch, no feeling that their feelings or desires matter. They get the impression that if they were to stop patronizing those businesses, the businesses wouldn’t even notice.
Social media makes you feel a lot more like a person on someone’s friend list. There’s a greater sense of trust, and with that trust comes loyalty. With that loyalty comes long-term business.
10. It Establishes You as a Thought Leader and Authority
Many brands have begun to use social media to provide knowledge and resources concerning their expertise. You can often see this in LinkedIn articles, or blog posts like the one you are reading now. Social media is also an excellent place to weigh in on the things you know best.
Publish thought pieces, or make posts on recent developments. People will likely want to hear your opinion on things. Make your voice heard in your industry, and establish yourself as an authority people can trust.
Start Your Social Media Marketing With Red Stone Studio
A social media marketing strategy is no longer an option you can avoid in a day and age where the Internet is commonplace. People use social media to learn about brands and be informed. Make sure you have a solid presence and a social media marketing agency to back you up.
Speaking of social media marketing agencies, we’d like to introduce ourselves. We are Red Stone Studio. Contact us today and see how we can improve your marketing for social media.