As many as 45% of new businesses fail within the first five years, and various issues can cause this.
For a new business, growth is vital. With that said, it’s also rarely easy.
There are many advanced tools that can help with all aspects of your business. By implementing the right growth-hacking strategies, you’ll have a much easier time expanding your business.
In this guide, we’ll go over some of the best growth-hacking tools you can use to increase your reach. Keep reading for more.
What is Growth Hacking?
Growth hacking is a type of marketing strategy that focuses on rapid growth. It enables this through innovative, cost-effective marketing techniques.
Effective growth hacking relies on data analysis, creative marketing, and product development. These all help a company determine the best approaches to take when trying to achieve growth. They can ultimately give a company more reach and increase overall revenue.
What to Look for in Growth-Hacking Tools
There are plenty of tools that can help with digital marketing, lead generation, content marketing, and more. You need to be able to determine what tools are most suitable for your business to achieve the best results.
With that said, there are certain types of business growth software that can help almost any business. By looking at specific factors, you can make the best choices.
Ease of Use
When using tools for business growth, keeping things simple can be incredibly helpful. Time is a crucial resource, so it’s best if you can avoid platforms that have a steep learning curve. User-friendly tools will allow you to implement and test different strategies quickly.
Customer Support
Growth-hacking tools often have a lot of elements. This means there are likely to be certain issues. Being able to resolve these issues with ease is incredibly important.
Always look into customer support for any tool you’re considering. It’s a huge benefit if you’re able to get fast, reliable assistance, as this will prevent delays and help you keep things running smoothly.
Scalability
If your digital growth techniques are working, your business will be expanding quickly. As this happens, you want to be sure that any software you’re using can keep up. It’s advantageous to use tools that can evolve alongside your business and always meet the demands you have.
Best Growth-Hacking Tools for Your Business
With so many tools out there, you won’t have time to test them all out to see what’s best. So, here are some of the most popular tools that you might want to look into.
Storykit
Storykit is focused on social media, and with 5.07 billion people worldwide being active on at least one social media platform, this isn’t an area you want to overlook. It makes content creation easy, particularly when producing content on a large scale. This will allow you to stay active on more channels and reach more users.
It uses both AI and automation to streamline the content creation process. It’s designed to be easy to use, so even those without advanced design skills can create content with it.
You can generate AI videos from written text, and it also offers a range of templates that are optimized for social media. Through this, you can ensure all your videos follow a similar style, keeping things on-brand.
You can adjust your content for different platforms, such as Twitter, Facebook, and Instagram. Implementing various platforms in your content strategy will help you maximize your reach.
Unbounce
Unbounce is a great tool for A/B testing, which can help you optimize your website for the best results. It makes it much easier to determine what resonates with your audience so you can drive more traffic to your site.
You can set up different versions of web pages and test whatever elements you might want to change, such as headlines, CTAs, and images. By analyzing the results, Unbounce will give you data that shows which website versions work best. You can see various metrics, including click-through rates, conversion rates, and bounce rates.
It’s easy to make changes, so you can optimize your website whenever needed. This will result in an improved user experience and higher conversion rates.
Surfer AI
Quality content marketing is vital, and Surfer AI is ideal for creating SEO-optimized content. This will help your website rank better in search engines, leading to an increase in organic traffic. It uses AI, along with detailed SEO insights, to do this. Your content will meet search engine algorithms to help it show up higher on results pages.
You can use it to identify relevant, high-traffic keywords. It will also give you useful data, like keyword difficulty, search volume, and competitive landscape. From these keywords, it can generate content based on SEO best practices.
Surfer AI can also audit your existing content to keep it relevant and optimized. It can even help you identify gaps and opportunities so you can make improvements where needed.
Amanda AI
Amanda AI is a tool that helps with advertising campaigns. Google ads can be incredibly effective when used well, and this tool will help you get the best ROI.
Through AI and automation, Amanda AI can analyze and adjust your ads in real time for the best performance. On top of improving your results, this minimizes the amount of work needed.
It can target the right audience and monitor how ads perform continuously. This will help you figure out what works best and ensure your ad campaigns are as effective as they can be.
Making Use of Growth-Hacking Tools
These growth-hacking tools, and many more available, can benefit your business. However, this is just one aspect of business growth, and things are often a lot more complicated than they initially seem. Therefore, working with a professional marketing company is the most reliable way to get the best results.
Red Stone Studio is a leading digital marketing agency, helping businesses achieve their goals through innovative strategies. We provide tailored strategies and generate an average ROI of 5x for our clients. Take a look at our services page for more details about what we can do for your business.
