In reality, these impressive tales often result from consistent, clever, agile, creative marketing tactics.
You’ll sometimes see these called tactics growth hacks. Growth hacking can turbocharge your customer acquisition, but only when you know some tried and tested strategies.
Read on for our ideas on growth hacking your customer acquisition funnel.
Try Social Listening
The more you know about your customers, the more fine-tuned your funnel. Social listening is one fast and proven way to get information on your target audience. It will give you better intelligence on your customers than you could gather through standard demographic research.
You’ll need social listening tools for this approach. These tools capture data from various sources, like X or Facebook, and listen for specific comments, phrases, and target words. It will give you a more in-depth insight into what your customer wants, and you can use this knowledge to fine-tune your acquisition funnel.
For example, suppose you sell educational toys for toddlers. You can use social listening to find parents’ biggest frustrations with current educational toys. Once you have that, you can create a lead magnet for the start of your funnel that addresses those pain points.
Use Micro-Influencers
If you need more targeted traffic in your acquisition funnel, try micro-influencers. They are social media accounts with followers anywhere between 1000 and 100,000 followers.
They are mini-celebrities in their field and often have a dedicated niche audience. Hiring these influencers to promote your funnel is an excellent way of reaching a targeted audience at a relatively low cost.
The influencer can promote your brand and encourage people to check out your landing page for whatever offer you choose to promote. If you use this method, pick an influencer closely aligned with your niche. That is more important than the size of their following.
You should also check their social media metrics to ensure they have engaged, authentic followers and high engagement levels.
Use Interactive Gated Content
Gated content is an excellent way of boosting email signups on your website. Start by creating some interactive content that’s tailored to your target customer. You could try quizzes, polls, or a calculator.
Ask users for their email addresses in exchange for accessing their results of the interactive tool. For example, ask users to supply their email addresses to see their personalized results of a quiz.
This method works so well because it not only entices people to join your email list, but valuable interactive content will also attract more people to that web page in the first place.
As far as your acquisition funnel is concerned, it will boost your traffic levels and your email list.
Advanced Analytics on User Behavior
An advanced analytics tool can tell you much about your audience’s behavior. You can then use this valuable data to improve your acquisition funnel. Focus on using your analytics tool to track user behavior on your website.
You want to map the paths someone takes when they arrive on your website, including the ones that lead to a purchase and those that lead to an early exit. By mapping these paths, you can start identifying triggers on your website that positively influence the customer journey and those that do the opposite.
That data tells you a detailed story about your audience, what they need, and what you should offer them. You can use these to tweak your website with offers and lead magnets that will boost your signups and sales.
For example, if your audience spends a lot of time on a specific product page, but sales conversions are low, add a countdown-activated, time-limited offer on that page that pops up after the user has browsed for at least two minutes.
Launch Retargeting Ads
Retargeting ads are ones that you show to an audience that’s interacted with you before. For example, they might be an audience that recently visited your website or liked your post on social media.
It’s a great way to provide customized, branded ad content to a warm audience and improve your funnel conversion rates.
This technique works using cookies or pixels that track the past activity of that user. And with that information, you can serve highly customized content to boost your engagement rate.
For example, suppose a customer has viewed a specific service page on your website. You could serve up a targeted ad offering a lead magnet that’s highly related to that service and use that to entice that person into your funnel. From there, it makes it much easier to convert those visitors into new customers of that service.
Split Testing and a Gamified Landing Page
Standard landing pages contain an offer (often for a lead magnet) and an email opt-in form. But you don’t have to do this at the front of your funnel.
A fun alternative method is the gamified landing page. On this page, you’ll provide an interactive game-like feature to your audience. For example, that could be a spin-the-wheel offer, allowing users to get a reward based on their luck at spinning the wheel.
Gamified pages entice users to engage, so it’s a helpful way of getting people to take notice of your offer. But switching from a standard format to a game can be risky, which is where A/B (split) testing comes in.
You can split-test the two ideas to see which conversion rates are the highest. It’s an excellent way to boost numbers on your funnel.
Getting the Most from Your Customer Acquisition Funnel
You don’t need to start from scratch if you aren’t getting great conversion rates from your customer acquisition funnel. These growth hacks will allow you to make small but impactful changes to your digital marketing strategy and see the results in your sales pipeline.
Red Stone Studio creates highly personalized marketing strategies to help our customers get the best results from their promotions. To find out how we can help you, get in contact with our team.
