Leads acquired through SEO are eight times more likely to convert and become paying customers compared to those generated through traditional ad campaigns.
There’s no doubt that SEO is a crucial part of your marketing efforts, but combing SEO and social media is even more lucrative. The key is to use the right strategies to increase your reach and encourage your followers to read and share your content.
If you’re still learning how SEO works or you want more insider tips, here’s what you need to know about using social media and successfully marketing your business online.
1. Hyperlink to Internal Pages and Articles
If you’re looking for a quick and effective way to connect your social media accounts to your website, hyperlinking is the way to go. Link to relevant pages on your website such as service pages, contact pages, and other posted blog articles then post the content on your social media accounts.
However, not all content is created equal. You don’t want to post just anything on your website. When marketing a business online, you want to post relevant and quality content that resonates with your audience and reflects the professionalism of your brand.
Search engine algorithms can understand content relevance and user intent. Keep this in mind when publishing articles and content.
2. Make Sharing Easy
Your social media content should be easy to share so your followers can spread the word. You can’t effectively reach a wider audience without thinking about all the ways your readers will want to send your posts to friends and family.
Make sure to include social share buttons on your website. While many people share content manually, it’s always good to include a variety of options. The more convenient you make it, the more likely people are to spread your message.
3. Use Effective CTAs
A call to action (CTA) is a crucial element in marketing. It guides your readers and encourages them to take a particular action. You want to use calls to action in your posts to encourage your followers to do something that benefits you (and them).
Examples of CTAs include “Subscribe to our newsletter,” “Contact us,” “Shop our selection,” etc. An effective call to action will help you accumulate more leads and boost your sales.
So, what makes a good CTA?
Start with a strong command verb. Make it clear and snappy like “order” or “shop.”
If you’re selling products or services, use words that spark enthusiasm or emotion. For example, you might say “plan your dream home today” or “subscribe now and get 10% off.”
Finally, give your audience a reason to take that specified action. What can they gain by signing up or contacting you? A good way to get their attention is to provide value.
4. Post on Multiple Platforms
This is a simple tip that makes a big difference. You significantly increase your reach when you post on multiple social media platforms since you’re targeting all of your followers instead of a smaller subset.
If you have business accounts on both Twitter and Facebook, take time to post on both to promote your new content. Not all of your followers will be on every social media platform after all.
TikTok, for instance, has more Gen Z users than Instagram and Facebook. If you only post on one platform, you’ll exclude part of your target market.
5. Optimize Your Social Media Profiles
Many business owners fail to optimize their social media profiles. That’s a big mistake since your profile is a digital business card that you’re handing out to potential customers and clients.
You can’t assume that your posts will do all the talking for you. People who aren’t familiar with your brand will often land on your profile to learn more.
If you can capture their interest, they might follow you. But you can also lose them if you fail to make the most of your profile.
Select a clear and professional profile picture. Make sure it fits and that it isn’t blurry.
Craft the perfect bio by using clear and concise copy that reflects your brand. This is a good place for a slogan or to mention your values or mission statement.
SEO and keywords play a big part in social media bios as well. Work in some relevant keywords where you can. Conduct keyword research to find out which ones you rank for and what you should include.
Other metrics to keep an eye on include return on ad spend (ROAS) and the average cost per click (CPC) for your paid advertising.
6. Maintain Brand Consistency
You want your website and social media accounts to accurately reflect your brand voice and message. Maintaining brand consistency means thinking about the way you present your company across all marketing channels.
Consumers expect a certain consistency in the brands they follow. For instance, people expect Apple to present innovative, high-end, and user-friendly technology and services. Apple’s website and social profiles reflect this by using clean and attractive visuals and catchy bios.
Apple maintains its image across all marketing channels and you should aim to do the same with your business. Your social media profiles should maintain the same message that your website does.
Working with a digital marketing agency can help you identify mistakes and outline a plan that helps you meet your goals. Marketing professionals ensure you present a consistent identity. They can also help with services such as reputation management, PPC advertising, and more.
Combine SEO and Social Media
SEO and social media can work together to increase your reach, boost your leads, and create a cohesive brand identity. Use these tips to combine them and make the most of your marketing strategies.
Of course, marketing isn’t easy, especially when the best practices for promoting your business keep changing. Our team here at Red Stone Studio can help you out. We offer services to make the most of your SEO and SEM efforts, including social media management.
Compare our different plans to see how you can grow your business.