SEO Keyword Analysis: How to Win in Content Marketing

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There are currently around 5.03 billion internet users worldwide. With so many people using the internet, it’s crucial for any business to have a strong online presence to be able to grow.

One of the most important things to know about when taking your business online is SEO keyword analysis. It’s a crucial aspect of digital marketing, and knowing about it will make a huge difference in how well your business performs.

For a rundown of everything you need to know about SEO keyword analysis, keep reading.

What Is SEO Keyword Analysis?

SEO (search engine optimization) is a process that you can use to increase your website’s search engine ranking. If your website shows up higher when people search, it will receive much more traffic, ultimately leading to more sales and increased profits.

Keywords are one of the most important aspects of SEO. Keyword analysis involves analyzing and evaluating common search words and terms. You see which searches are the most popular, so that you can implement them on your site, improving your search engine ranking.

You want to include keywords that are in a lot of searches, but they also need to be relevant to your business. Note that SEO is often confused with SEM (Search Engine Marketing). The main difference is that SEO relates to organic traffic, while SEM is for both organic and paid search.

The Importance of Keyword Research

When someone makes a web search, they’re far more likely to click on the top result than any others. With each position down the page, the number of clicks drops significantly. Because of this, you want your website to show up as high as possible.

If you don’t have SEO keyword research in your digital marketing strategy, your competitors will most likely show up above your business in searches. Growth hacking techniques such as content marketing and product marketing can have similar results, but without keyword research, you’ll struggle to bring in a good amount of traffic.

Marketing Trend Insight

Through SEO keyword research, you can get an insight into current market trends within your industry. With this, you can tailor your content to fit in with what people are searching for. Focusing on relevant topics will encourage more people to visit your site.

Increased Traffic

Using the right keywords will make your page show up higher than others in search engine results, meaning more people will click on your site first. This is perhaps the most effective way to increase organic traffic to your site and will help you edge out the competition.

Customer Acquisition

The key to growth is lead generation. Through keyword research, you can figure out what questions people are asking, and then you can provide the answers on your site. Meet people’s needs with quality content, then give them a CTA (call to action) that will get them started on the buyer journey.

Providing accurate answers to people’s questions will also help establish you as an industry leader. This will generate more trust in your business, which will help with customer retention.

Keywords vs. Topics

SEO evolves quickly, and as such it’s not the same as it used to be. Many people argue that keywords are no longer important and that people should instead be focusing on topics. This has some truth to it but should be seen differently.

With keyword research, you can determine what topics people are searching for, and how popular they are. This will allow you to determine which specific topics to create your content around. You can then choose appropriate keywords to target based on these topics.

Elements of Keyword Research

Your keyword research should be focused on three key elements. These are relevance, authority, and volume.

1. Relevance

If you want your content to show up in a Google search, it needs to meet the needs of the searcher. The more relevant it is to the exact search, the more likely it will be to show up at the top. Google will rank sites higher if they provide more value than other sources.

2. Authority

Another factor that Google favors is authority. This will take some time to establish but can help your ranking greatly. You’ll gain website authority by providing useful information/content and promoting it so that you can gain backlinks and social signals.

When first getting started, you’ll struggle to compete with heavy sources. With time, as you gain more authority, you’ll move up and become a more trusted source for valuable information.

3. Volume

Your site could show up as the first result for a specific keyword, but this only really matters if it’s something that people are searching for. A keyword that no one searches will get you no traffic.

Keyword volume is measured by monthly search volume (MSV). You want to ensure you’re using keywords with a suitably high MSV so that a good amount of people will see your site.

Using SEO on Your Website

No matter how good your business is, and how well you build your website, without proper SEO you won’t be able to maximize the organic traffic coming into your site. Make sure you implement SEO keyword analysis into your marketing strategy to increase your authority and bring in more customers.

Red Stone Studio provides a range of web design solutions to help brands stand out within their industry. Our services include SEO, logo design, digital advertising, website design, and more. If you have any questions about how we can help your brand, click here to contact us today.

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