For the past few years, digital advertising revenue has surpassed standard advertising revenue. The internet is the present and the future, and if you want to grow, you’re going to need to adapt.
But not all digital marketing is the same, as the internet provides many options for getting your message across to your potential customers.
So, how do you know which digital marketing tactic is for you? The best way is to familiarize yourself with all sorts of tactics.
This article will walk you through some of the most popular digital marketing strategies out there so you can choose the right one for you.
1. Social Media Marketing
Over half of the world’s population uses social media. If you’re not using social media to advertise your products/content, you have some serious untapped potential. Social media is a great way to spread your message to more people while still targeting the people who are optimal for your content.
Social media marketing comes in many different forms. You can treat social media marketing like standard marketing by creating a post that reads like an advertisement and promoting it. Most social media platforms will allow you options for how far you want the ad to be seen and for how long you want to keep it up.
Or, you can embrace a slightly newer style and turn your whole social media platform into an advertisement. The future of advertising is in advertising that has a double purpose.
By not just promoting one post but creating content that people want to follow, you can create a community around your brand. People will want to interact with your posts and share them, which essentially turns them into consumers/advertisers.
On top of this, you can use another futuristic social media marketing style—influencer marketing. This allows you to use the popularity of a social media personality to market your content.
Influencer marketing is the process of paying a social media influencer to promote your content through their own style. This can involve you paying a ton of money to one of the most popular people on the content, or a smaller amount to one of the many users with 10K followers who are just happy for the work.
2. SEO
SEO is another great form of indirect marketing. You can get your content seen by more people without ever having to directly “advertise” to them.
SEO, or search engine optimization, is the process of designing your web pages/content in such a way that you’re more likely to show up at the top of search engine results.
This usually involves creating content that has certain “keywords” in it. A keyword is a select word or phrase that people are likely to research when looking for your products/services.
It’s important to remember that people don’t just “find” products or services when they’re on the internet. Nothing is just stumbled into. One has to type in a specific search term or phrase to find a product.
Pages that use a specific phrases that people type are most likely to appear at the top of the search engine results.
A great SEO company will usually conduct keyword research and find out how people are searching for the products that you advertise. Then they’ll write content that uses these keywords.
Search engines, like Google, also prioritize pages that people spend more time on. It’s in their best interest to show people websites that folks are actually going to like.
By making your page as entertaining as possible, people are more likely to stick around, and search engines are more likely to show your page.
3. Content Marketing
Content marketing is the most similar type of marketing online to classic advertising. This is making banner ads, video content, etc., to pop up while your potential customers search the internet.
A big advantage of content marketing is that it’s tried and true. If you’ve been in business for a while, then you could probably rely on old tactics to work.
We highly recommend making video content through this strategy. Video hosting sites, like YouTube, are some of the most well-attended sites on the internet.
4. Email Marketing
Did you know that return customers spend almost 70% more than new customers? Some of your best business will come from people coming back to your company for more. So, why not focus on providing the best product possible and then remarketing to satisfied customers?
This is the bread and butter of email marketing. So, when you complete a transaction, ask your customers if they’re willing to sign up for email updates.
Use this opportunity to keep your customers updated with new developments, deals, and opportunities. Create high value content that will benefit your customers so that they want to read your updates and spend more time with your products.
Email marketing is also a great way to offer exclusive content to loyal customers. If you’ve wanted to conduct a loyalty program, this could be your chance.
Which Digital Marketing Strategy Works for You?
As you can see, there are many different types of digital marketing out there. Pick the best one that works for you and master it. However, the best digital marketing strategies incorporate several of the above methods.
Whether you’re making use of a social media platform, like Facebook advertising, working on SEO/SEM lead generation, using email remarking tactics, or standard content marketing, like Google ads, digital marketing is the future.
For more information on digital marketing, contact us today.
