Top 10 Google Ads Mistakes to Avoid for Better ROI
According to Demand Sage, 80% of businesses worldwide use Google Ads to reach their target audience. Google Ads is a powerful platform that connects businesses with customers in a highly targeted way. This makes it a crucial part of any digital marketing strategy. However, many businesses fall into common traps that can sabotage their campaigns and drain […]
5 Successful Reputation Management Techniques for Your Business
The world of business has gone digital and, with that, the way we manage our reputation has changed dramatically. Online reviews and social media now play a crucial role in shaping a business’s reputation. In fact, did you know that 68% of consumers will pay more for a product or service if it gets great […]
9 Tips for Creating Quality SEO Content
As a business that is already earning revenue, you may not see the necessity of improving your SEO. However, did you know that up to 90% of online businesses are set to fail within the first 120 days of their launch? One of the reasons for this is due to owners lacking knowledge of SEO. […]
How to Find the Right SEO Agency
Are you aware that 70% of small businesses don’t have an SEO strategy? As online visibility becomes crucial, you won’t get too far without the right SEO tactics. The majority of online experiences start with a search. This is why businesses must do everything in their power to secure a spot at the top of […]
How to Approach Your Marketing Strategy in an Economic Downturn
The right marketing strategy can make or break your company’s entire performance. No matter what product or service you sell, it won’t mean much if you can’t get it in front of the right audience. This is one of the many reasons why companies in 2022 spend approximately 13.6% of their revenue on marketing. However, […]
Inbound Marketing Funnel Fervor: Rapid Results Starts Here
Imagine running a business that has products and services that far surpass those of your competitors. Your employees are motivated, and you have a set of research-based goals. However, your marketing strategy falls far short of your target metrics. This can have a strong negative impact on your overall performance. In some cases, it could […]
Social Media Management for Nonprofits: What You Should Know
Did you know that 32% of donors donate to nonprofits through social media? Nonprofits must do everything they can to be seen and recognized. In the world of nonprofit organizations, effective social media management can make all the difference.
Growth Hacking Tips for an Active Customer Acquisition Funnel
Happening upon an article about a so-called overnight success story in business is an everyday occurrence. But when you dig into the details, these successes are rarely overnight phenomena.
Realizing Your Revenues and ROAS: New Strategies and Opportunities
Your return on ad spend (or ROAS) metric is a key health indicator marketing teams should track. Discover new strategies that can help boost your ROAS metrics.
How to Track the Performance of Your Content Marketing
Tracking your content marketing is essential for its success. Learn more about monitoring your marketing campaigns in this guide.
