Digital Marketing 6 Tips for Improving Your Content Strategy
Since 87% of marketing professionals cite that content marketing generates leads, investing in a quality content strategy should be a priority for nonprofits. 74% of marketers also cite it as a way to nurture their audience, and 52% state that it helps them build loyalty with existing customers. If you’re looking to grow revenue, working with professionals can help […]
Important Ways to Maximize Ad Spend for Nonprofits
Grant manager Getting Attention claims that 98% of searchers click a result on Google’s first search engine results page (SERP). As such, page-one Google Ads is among the best ways to maximize ad spend for nonprofits and should often be a key focus for your promotional campaigns. However, if you want to make the most of such an effort, […]
Finding Effective Lead Generation Campaign Strategies for Your NPO
We all want more, right? This is the main principle behind lead generation for organizations that want more clients or donors. For Non-Profit Organizations (NPO), lead-generation campaign strategies can enhance their ability to raise more funding. According to J.P. Morgan, NPOs raised more than $500 billion the previous year. Generating leads is the best way to identify and appeal […]
Boost Your Organization’s Success With Digital Marketing for Nonprofits
Is your nonprofit lost in the noise of today’s crowded digital world? With countless organizations competing for attention, standing out can feel impossible. But here’s the good news: digital marketing for nonprofits offers the tools to rise above the competition. By harnessing the power of social media marketing, email marketing, and paid advertising, your nonprofit can create campaigns that […]
Top 10 Google Ads Mistakes to Avoid for Better ROI
According to Demand Sage, 80% of businesses worldwide use Google Ads to reach their target audience. Google Ads is a powerful platform that connects businesses with customers in a highly targeted way. This makes it a crucial part of any digital marketing strategy. However, many businesses fall into common traps that can sabotage their campaigns and drain […]
9 Tips for Creating Quality SEO Content
As a business that is already earning revenue, you may not see the necessity of improving your SEO. However, did you know that up to 90% of online businesses are set to fail within the first 120 days of their launch? One of the reasons for this is due to owners lacking knowledge of SEO. […]
How to Find the Right SEO Agency
Are you aware that 70% of small businesses don’t have an SEO strategy? As online visibility becomes crucial, you won’t get too far without the right SEO tactics. The majority of online experiences start with a search. This is why businesses must do everything in their power to secure a spot at the top of […]
How to Approach Your Marketing Strategy in an Economic Downturn
The right marketing strategy can make or break your company’s entire performance. No matter what product or service you sell, it won’t mean much if you can’t get it in front of the right audience. This is one of the many reasons why companies in 2022 spend approximately 13.6% of their revenue on marketing. However, […]
Inbound Marketing Funnel Fervor: Rapid Results Starts Here
Imagine running a business that has products and services that far surpass those of your competitors. Your employees are motivated, and you have a set of research-based goals. However, your marketing strategy falls far short of your target metrics. This can have a strong negative impact on your overall performance. In some cases, it could […]
Online Brand Management: 10 Best Practices for Businesses in 2024
Who wouldn’t want to wield the power to shape public perception?
