Sewfeet

Sewfeet, founded by Susan Beck, is an educational platform focused on providing sewing enthusiasts with courses, content, and resources. Susan is also the author of The Big Book of Feet: A Guide to BERNINA Presser Feet and Accessories.

Client name:
Sewfeet
Industry:
Educational Services, Sewing Industry
Location:
Tennessee, United States
Challenge
Problem summary:

Susan Beck had a clear vision for Sewfeet but struggled to bring it to life while working with another organization. She faced challenges in branding, content creation, and launching her online course, “Feet-ology.” Additionally, she needed to build her email list and establish a strong digital presence to grow her community of sewing enthusiasts.

Objectives:
  • Create a strong brand identity for Sewfeet
  • Build an email marketing list and engage subscribers through lead -eneration strategies
  • Launch the “Feet-ology” course on Teachable and generate revenue
  • Develop a social media strategy and increase engagement on relevant platforms
Solution
Brand Strategy & Identity:

We worked closely to develop custom branding for Sewfeet that resonated with the target audience, helping align the business vision with the community.

Web Design & Optimization:

We successfully launched the “Feet-ology” course on Teachable, providing guidance on both the content and technical aspects. Our support helped Sewfeet transition from zero sales to a successful online course creator.

Content Strategy & marketing:

We established and grew an email list using lead generation tactics and produced custom Mailchimp emails that aligned with Sewfeet’s brand. These emails played a key role in converting subscribers into course participants.

social media & community:

We provided custom social media templates and strategic content plans. Our monthly meetings focused on social media strategies that aligned with goals, ensuring a consistent online presence.

Results
150%
Increase in Subscribers
2,700%
Increase in revenue within 6 months of course launch
200%
Growth in Social Media Engagement
35%
Email Open Rate Increase
Client Feedback:

“Working with Red Stone Studio has been transformative for Sewfeet. They’ve helped me take my vision and make it a reality, from branding to launching my course and growing my email list. Their guidance has been invaluable, and I couldn’t have achieved this success without them.”

Susan Beck
Author, Founder, Sewfeet
Conclusion
summary:

A refreshed website and customized paid search approach provided our client with over 746 new customers within 3 months.

Future plans:

In understanding that paid search is one piece of a much larger strategy, we have plans to incorporate other forms of paid media, such as video, display, social media, in the upcoming months.