Digital Marketing: A Brief Guide to Google Ads

Digital Marketing: A Brief Guide to Google Ads

Do you want to learn what Google Ads can bring to your business? Read this article to discover an informative guide to Google Ads!

Today, there are over 1.5 billion websites worldwide; out of this, about 200 million are active. Standing out in this fierce competition can feel difficult, but it’s never been more important.

You know that you need to consider Google Ads to help yourself stand out, but how can you shine? While it might feel challenging, it doesn’t have to be! Read this guide on Google Ads today to take your site to a whole new level. 

What Are Google Ads?

Google Ads is a pay-per-click advertising platform. You pay per impression or a click on an ad. 

Boost your growth hacking through SEO (search engine optimization) and Google Ads. You could receive more calls, boost website traffic, and reach your ideal customer. 

Reach your audience through both desktop and mobile devices. SEO is when someone types a word or phrase into Google or another search engine. If you have those words or phrases on your site or in your ad, they’re more likely to land on your page. 

You’ll show up in searches through Google Maps and Google Searches. Ads could also be displayed on the Google Display Network, YouTube, and Blogger.

Over time, you can analyze these ads to improve them. Set a budget, pause, and edit ads. 

Are Google Ads Worth It?

Yes! Google receives over 63,000 searches per second. That means there are about two trillion searches per year, 3.8 million per minute, 228 million per hour, and 5.6 billion per day. 

Google is used worldwide and is an effective strategy you could combine with Facebook advertising. The competition uses Google Ads, so it’s important to try surpassing them. 

Display Ads

In Google Ads, you have display and search ads. Display ads are banner-style on top of a website.

These ads will show up on relevant websites. Target pages, topics, and audiences. 

Search Ads

Search ads are text with keywords. When a customer is online searching for a keyword, they’re more likely to buy or engage with a product. They’re the best for conversions and leads. 

YouTube Ads

Google owns YouTube, allowing you to use display or video ads that appear in search results and on YouTube videos. With shopping ads, your products will pop up in Google searches. They can click on the product page or buy from the ad. 

Establish Your Goal

Determine whether you’d like to do brand building, lead generation, or conversions. Think about your audience when you come up with ads. 

If you haven’t, you’ll need to set up a free Google Ads account. You can use your current Google account if you have one. It’ll ask for your billing details, location, time zone, etc. 

Avoid Broad Keywords

Keywords are an important part of an effective lead generation campaign. Test and try various keywords to see what works.

You might need to change keywords over time since their success could be short-term. Too broad of keywords could be placing your keywords in front of the wrong audience, equating to higher ad spend and fewer clicks.

Check your keywords at least once a week, and see what’s working and what’s not. Consider hiring an SEM professional to help you stand out in searches. 

The keywords you use need to match your products or services. Consider niching down with your keywords. For example, calico kittens for sale in Boston instead of cats for sale. 

Use Negative Keywords

Negative keywords are words or phrases that you don’t want to appear. It’s best to avoid the term free since they’re not normally buyers.

Also, remove any duplicate keywords. It’ll also make tracking your ads easier when you don’t have duplicate keywords. 

Optimize Your Landing Page

Content marketing includes a solid landing page. This is the page that your visitors see once they click a page. 

It should be easy for consumers to navigate and needs to have a clear call to action. Marketers recommend having fewer links for consumers to click away from when it comes to a landing page. 

Pay Attention to Your Quality Score

Check the quality score for each keyword. This will help you reduce costs and increase your reputation. 

You’ll need to place keywords with low scores in relevant ad copy and landing pages. If they don’t perform well, delete them. 

Check What Consumers Type

When consumers convert, check what they type in. This might allow you to input new terms or phrases. You could input them as high-performing terms. 

Test Your Ads

Check your ads and cancel ones that aren’t performing well. Remove keywords that aren’t working since they could add up fast. 

Pay attention to the click-through rate. This will give you a good idea of which is doing well and which isn’t. 

If you decide to use a broad match for keywords, this will allow you to niche down over time. Ensure that the keywords match the industry of your campaigns. 

Upgrade Your Content Marketing Strategy

There are multiple fields for posting content through Google Ads. This will allow you to describe the optimal service or product well. 

Link to an optimized landing page with a product or service description. Include links for them to sign up, buy, etc. 

Better Understanding Google Ads

After exploring this guide on Google Ads, it’s clear why many choose it for their marketing strategy. Are you dreaming of increasing sales and conversions but aren’t sure where to begin? 

We’re here to help! Achieve your goals and contact us today. From website design to SEO and SEM, we help bring our clients to the next level. 


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