Since 87% of marketing professionals cite that content marketing generates leads, investing in a quality content strategy should be a priority for nonprofits.
74% of marketers also cite it as a way to nurture their audience, and 52% state that it helps them build loyalty with existing customers.
If you’re looking to grow revenue, working with professionals can help you succeed. Read on for some proven tips that will help your marketing strategy thrive in 2025.
1. Know Your Target Audience
Identifying your audience is the first step toward a good content strategy. No two target markets will want to see precisely the same things.
For example, a nonprofit company providing environmental lawyers may need to market to those who work for wildlife preserves. Their branding should include natural colors and imagery. It also might include short paragraphs of facts and stats regarding deforestation.
On the other hand, these content marketing strategies won’t work well for a company that provides clothing to women in low-income areas. These companies may prefer bright colors and high-contrast websites. Easy-to-read bulleted lists make content skimmable.
While neither of these nonprofit organizations has anything in common, they each can connect with their target audience by tailoring content to them.
To find your target audience, your business will first need to conduct market research. This means:
- Checking out which demographics tend to follow you on social media
- Learning facts and stats about your market and competitors
- Studying market trends among those in your industry
- Using Google Analytics to see who’s visiting your website
Once you identify your target audience, you may want to segment them into various categories.For example, if you provide legal services to both schools and welfare employees, list out the needs of each section of your target market.
Create two distinct buyer personas and market your services to those ideal customers.
2. Define Content Strategy Goals Clearly
Once you know your audience, it’s time to set goals for your marketing campaign. Your objectives must be:
- Specific
- Measurable(with concrete metrics and figures)
- Realistically achievable
- Relevantto your target audience and long-term mission
- Able to be completed within a predetermined timeframe
“Increase revenue” may be something your business wants to attain, but it’s an unclear marketing campaign goal. Instead, consider an objective like “increase product-related revenue by 30% within the third quarter of 2025.”
“Generate leads” is another non-specific goal that requires more thought. Businesses looking to invest in lead generation may instead say “generate 5,000+ leads via the landing page contact form between April and August.”
3. Consider Lean Marketing for a High ROI
Lean marketing is one of the best ways to grow a business in 2025. This term means using data and metrics to grow a marketing strategy.It gets its name because the goal is to achieve market objectives while being as efficient as possible. Resources are lean, but data-driven marketing strategies maximize your return on investment (ROI) to ensure your budget goes a long way.
Lean marketing involves:
- Running small trial marketing campaignsto see which are most effective
- Measuring the results of these tests to see what marketing methods work best
- Altering and adapting strategiesbased on what works well in these small trials
- Trying new things in small batches of content to improve your strategy
- Constantly assessing your content and learning from mistakes
In the end, this saves money. You can quickly identify what marketing strategies work best and use those proven strategies for success. This increases your business efficiency and causes marketing campaigns to be more successful.
In the end, you can crush the competition no matter how small your budget is!
4. Try Growth Hacking Strategies
Lean marketing helps you find strategies that are proven to work quickly and easily. Growth hacking helps your business get more revenue quickly.It is, in the simplest of terms, an aptly named business hack that helps you grow and expand your user base!
Growth hacking entails:
- Assessing your target audience’s values and pain points
- Figuring out what products your target customers want to resolve their problems
- Coming up with unique ideas and hacks about how to solve those problems
- Listing out all ideas and prioritizing those that you want to focus on most
- Testing out the ideas one by one as you go down the organized priority list
- Analysing the results of those tests
- Launching and marketing the best products for your target market
This helps nonprofits find new customersas quickly as possible. Rapid growth means a fast return on your investment so you can re-invest in your organizationfor even more success.
5. Get Clicks from Off-Page Advertisements
It’s easy to drive traffic to your nonprofit website from other parts of the web.
Instagram and Facebook advertising target those who follow you on social media. You can also enter tags and audience demographics to ensure your ad reaches the right consumers regardless of whether they’ve heard of you before.
Pay-per-click Google Ads also drive traffic. You bid on keywords that people enter as Google queries, and they see the paid ad on the side of their searches. This lets you connect with those who are already looking for services like yours.
6. Invest in Quality SEO Content
Over 96% of information online gets no traffic from Google, so search engine optimization (SEO) is critical for those who want visibility. It helps you crush the competition by offering searchers quality content.
This content:
- Provides value to the person who finds it (based on their interests)
- Helps your business build a relationship with consumers
- Offers easy-to-read and up-to-date information
Professionals can help you identify keywords and relevant topics with expert tools. Then, they’ll help you develop quality content that generates organic traffic. You won’t need to worry about learning to use digital marketing tools or platforms on your own!
Enhance Your Marketing Strategy Today
Now that you know some tips for taking your content strategy to the next level, it’s time to help your company grow quickly and effectively.
Red Stone Studio offers tailored solutions that can adapt to the needs of each client. Our flexible pricing and proven knowledge regarding brand growth make us stand out as a top digital marketing solution for nonprofit organizations.
We’re excited to hear your specific needs for developing a marketing strategy, so contact us to consult with professionals about growing your revenue today!
