Explore 2024 Brand Strategy and Marketing Insights
You’re a marketing lead at a growing company. Last year’s strategies, which once seemed cutting-edge, are now outdated. Competitors are experimenting with AI-driven campaigns, influencer partnerships are getting more creative, and consumer trust is at an all-time premium. You’re faced with one question – how can you break through the noise? We can help. Let’s […]
How to Manage Social Media for Nonprofits
With 5.17 billion social media users globally in 2024 (DataReportal), social media presents an immense opportunity for nonprofits to expand their reach and increase engagement. But how can you manage these platforms to make an impact? Social media management is more than just posting content. It involves strategic planning, targeted outreach, and continuous optimization. In this guide, we’ll cover how […]
7 Signs Your Business Needs to Hire Content Strategy Services
Being highly competent in your field doesn’t guarantee success. Even if you improve content quality, it won’t help if you don’t get people’s attention. In fact, sometimes a good content marketing strategy is more important than core skills. Just look at DJ Khaled. Despite lacking traditional musical credentials, Khaled is a chart-topping producer thanks to […]
Aviation Blog Branding Success | Into the Sky
Richard Brown is a pilot and blogger who founded Into the Sky, a personal aviation blog documenting his flying adventures. The blog captures both his passion for aviation and his mission to inspire others to take flight. The goal was to differentiate Into the Sky from other aviation blogs through strategic branding, and to build […]
Effective Ways to Enhance Your Online Brand Reputation
How exactly would your business benefit from having a stellar brand reputation? How many customers do you stand to gain or lose based only on your online brand image? Your company’s online reputation determines whether your target customer buys or ignores your products. A strong reputation can provide a competitive edge, facilitate continuous growth, and enhance […]
Sewfeet
Sewfeet, founded by Susan Beck, is an educational platform focused on providing sewing enthusiasts with courses, content, and resources. Susan is also the author of The Big Book of Feet: A Guide to BERNINA Presser Feet and Accessories.
The Power of Consistency: Maintaining Your Brand Voice and Visual Identity Across Social Media
In the digital age, a brand’s presence on social media is crucial for its success. Maintaining a consistent brand voice and visual identity across various channels is not just a strategy; it’s a necessity. This consistency helps in building trust, recognition, and loyalty among your audience. It ensures that your brand’s message is clear and […]
9 Tips for Creating Quality SEO Content
As a business that is already earning revenue, you may not see the necessity of improving your SEO. However, did you know that up to 90% of online businesses are set to fail within the first 120 days of their launch? One of the reasons for this is due to owners lacking knowledge of SEO. […]
Inbound Marketing Funnel Fervor: Rapid Results Starts Here
Imagine running a business that has products and services that far surpass those of your competitors. Your employees are motivated, and you have a set of research-based goals. However, your marketing strategy falls far short of your target metrics. This can have a strong negative impact on your overall performance. In some cases, it could […]
8 Ways a Digital Reputation Manager Can Boost Your Business
In today’s digital world, your online reputation is everything. It’s what potential customers see when they search for you or your business online. Therefore, a single negative review or comment can seriously damage your reputation and cost you valuable clients. In fact, according to a survey by BrightLocal, 50% of consumers trust online reviews as […]
