Unsatisfied with the number of customers you’re bringing in lately? Hoping to reach more customers online? If so, you should strongly consider content marketing.
Content marketing can be one of the most effective avenues for converting sales. However, for it to produce the optimal number of sales, it needs to be done properly. Not only does the writing style need to be refined and easy to read, but the content also needs to be optimized for SEO.
How can you ensure that your content is optimal in quality? By utilizing an array of content marketing tools.
Which tools should you use? We’re going to cover them below. Here is a list of tools that you should use for optimal content marketing lead generation.
The last thing you want is for your content to be filled with spelling and grammatical errors. If it is, your readers are going to be turned off by it and might even look at your business in a negative light. This could negatively affect your sales when the primary intent of content marketing is to positively affect them.
Fortunately, there’s a tool available to help ensure that your writing is grammatically impeccable and error-free. It’s called Grammarly, and it comes in both a free and paid version.
The free version checks for spelling and grammatical mistakes. It also helps to refine sentence structures. It alone can make a huge difference in the quality of your content.
The paid version does all of this and much more, offering recommendations for different words, different phrases, and different sentence structures altogether. Depending on your circumstances, it may or may not be worth a purchase.
Regardless, however, you should be using Grammarly, either the free or paid version.
If you are using WordPress to manage your website, you should have the Yoast SEO plugin downloaded. This plugin helps you with every aspect of on-page SEO, ensuring that you create SEO optimized content each and every time you publish a new article or blog post.
Yoast checks for internal links, external links, sentence complexity, keyword density, meta description optimization, and more. It’s extremely useful and is the perfect tool for fine-tuning written online content.
The best part? It’s free. Simply download it on your WordPress interface and let it work in the background. Check it before you publish your content, and you’ll be sure to make the necessary changes.
The next tool we’re going to discuss is Ahrefs. This is a keyword research tool that enables you to find all sorts of keywords for your content. It not only informs you of the quality and competition associated with given keywords but also recommends alternative keywords as well.
In addition to providing keyword research capabilities, Ahrefs also provides SEO analysis and websites’ link profiles, allowing you to analyze the SEO pedigree of your competitors. This can be highly beneficial in helping you increase your search engine rankings.
This is a paid tool. However, it’s definitely one that you want to have in your arsenal. It, or at least some other high-powered keyword research tool, is a necessity for creating SEO optimized content.
In order to optimally manage your content marketing efforts, you should strongly consider using a content marketing management system. This will put all of your content marketing efforts in front of you in one interface, allowing you to quickly and efficiently carry out content marketing tasks.
One such management system is Brafton. This tool not only allows you to produce content in its interface but publish it and analyze its success as well.
Brafton provides various features, from automated publishing to content calendars to statistical analysis and more. It can greatly simplify the content marketing process and thus make your life much easier.
Google Analytics is a necessary tool in any content marketer’s bag. This is because it provides highly useful statistics on how users perceive your content.
Not only does it tell you things like click-through rate and the average time that users spend on each page but it also gives more complex metrics, such as scroll depth and click location.
You can use Google Analytics to determine where your content does and doesn’t thrive. This enables you to make informed decisions about your content and even allows you to go back and edit already-existing content.
The best part? It’s free!
Good content isn’t just words written on a page. It’s photographs and illustrations as well. Without images, your content will fail to stand out and will therefore lose efficacy.
But that doesn’t mean that you can use just any images. They have to be high-quality images, and they have to be relevant to the subject at hand.
This is where a tool like Adobo Photoshop comes in. Adobe Photoshop enables you to edit photographs and gives you the power to make eye-catching covers and graphics. It’s the top photo editing tool on the market and would absolutely make an impact in terms of your content marketing success.
Yes, it will cost you some money. However, any money you spend on it should pay off many times over in the long run.
Need Help Using These Content Marketing Tools?
It’s one thing to purchase these content marketing tools. It’s another thing to use them properly. That’s why, if you’re interested in using these tools, you should consider working with a digital marketing agency.
We here at Red Stone Studio use these tools regularly, helping our many clients to create content that is both easy to digest and SEO optimized. Regardless of your industry or niche, we can accommodate you.
Contact us today to discuss your content marketing needs!