Fast Performance Cycles

Fast Performance Cycles is a one-stop-shop for all your Harley-Davidson needs. Their experienced professionals provide fast, efficient service and use the latest technology for routine maintenance, major repairs, and custom upgrades.

Client name:
Fast Performance Cycles
Industry:
Automotive
Location:
Orange County, CA
Challenge
Problem summary:

The client’s business lacked brand awareness in their local market and needed help generating new business leads.

Objectives:

Drive high qualified traffic to the website and generate as many appointments as possible.

Solution
Brand Strategy & Identity:

We created awareness of our client’s business by using a hyper-local focus on who and where we advertised. We provided customized ad copy that provided insight to others searching on the services provided by Fast Performance Cycles.

Web Design & Optimization:

With the collaboration of our client we worked on developing a new look and feel that fit their goal of how they wanted to be represented online.

digital ads & performance:

We created a custom approach to their digital strategy to drive awareness, produce high quality lead generation within their target market of Orange County, CA.

Results
+746
New leads in 3 months
68%
Paid traffic conversion rate
$5.03
Cost per lead
8.63%
Ad engagement rate
Client Feedback:

“The transformation has been remarkable. Our new digital presence has energized our community and made it easier for people to get involved. We couldn’t be happier with the results.”

Devyn Potter
Fast Performance Cycles
Conclusion
summary:

A refreshed website and customized paid search approach provided our client with over 746 new customers within 3 months.

Future plans:

In understanding that paid search is one piece of a much larger strategy, we have plans to incorporate other forms of paid media, such as video, display, social media, in the upcoming months.