Being highly competent in your field doesn’t guarantee success. Even if you improve content quality, it won’t help if you don’t get people’s attention. In fact, sometimes a good content marketing strategy is more important than core skills.
Just look at DJ Khaled. Despite lacking traditional musical credentials, Khaled is a chart-topping producer thanks to his big personality, strong social media presence, and extensive professional network.
If it feels like you’re not getting the attention you deserve despite your efforts and talents, you may need help from content strategy services. Read on to learn how strategic content management could boost your company.
1: Lack of a Cohesive Brand Identity
A modern marketing strategy means using multiple channels, but that doesn’t mean just posting content on as many social media platforms as you can. Effective content planning means consistency and recognizability across every platform.
If your marketing strategy feels disjointed or fragmented across platforms, a marketing strategist could help you deliver a more cohesive message. Not only does this make your company more recognizable, but according to Mail Chimp, a consistent brand makes consumers feel more confident in your products and services.
One of the most enduring challenges in marketing is building a recognizable brand identity that communicates your core company values. Without a consistent and cohesive multichannel strategy, you’ll never make deep connections with consumers and build a loyal customer base.
2: You’re Struggling to Interpret Your Data
Any marketing plan needs data and analysis, and as technology like machine learning and large language models gets better, it’ll become even more valuable.
By gathering the right data and selecting the ideal analysis tools and methods, you’ll gain vital insights into the market and current trends. If you see significant shifts in consumer behavior, you can adjust your strategy accordingly.
Through effective number crunching, you’ll guarantee your brand stays relevant, even in an unpredictable market. By using the latest analytic tools, you can quickly pivot based on emerging changes.
Think back to the COVID-19 lockdowns; people’s lifestyles shifted dramatically almost overnight, transforming the economy and invalidating countless marketing approaches. According to WARC, Nike was able to thrive during the lockdowns by rapidly shifting its marketing focus towards e-commerce. Without the right data and analysis, such a pivot would be incredibly risky.
A competent marketing strategist constantly collects market data, ensuring you’re never slow to react when there’s an opportunity at hand.
3. You’re Not Engaging With Customers
Modern marketing is about more than mere promotion, you also need to engage directly with consumers. But, the internet is full of content creators competing for attention, so you’ll need to create content that’s interesting and helpful.
If you’re a guitar player, you’ve probably heard of Andertons Music Co. Their social media marketing efforts get tons of engagement because they provide useful videos for guitarists. They publish side-by-side comparisons of guitars, amplifiers, and effects units which helps their customers find the right products while also making the Andertons brand synonymous with music gear.
You won’t get this level of engagement with generic blog posts, you need to find something that offers value and utility to consumers. Creating engaging content isn’t easy, but content strategy services can help!
4: You Don’t Know Your Audience
Of course, you can’t possibly create useful content if you’re not sure who your audience is. When you lack detailed buyer personas, you’re forced to produce general, generic content.
If you want to create marketing content that makes a lasting impression, you need to focus on your ideal customer. Once you understand your target audience, you can create a detailed profile of their wants and preferences
A good content marketing strategist can use this information to create highly appealing content.
5: Not Directing Resources Efficiently
Effective marketing doesn’t always mean breaking the bank. In fact, some of the most effective marketing campaigns have a surprisingly low budget.
Remember The Blair Witch Project? With a tiny budget, the filmmakers created a huge buzz surrounding the movie by fueling rumors that the “found footage” that makes up the movie was genuine.
According to Site-Seeker the excitement created by the marketing campaign led to the movie becoming one of the most profitable independent films of all time. The best content strategy services could help you develop a similarly hard-hitting marketing campaign on a modest budget.
6: Falling Behind the Competition
The internet has a notoriously short attention span. If you don’t take a proactive approach to online marketing, you’ll likely be left behind.
Remember the Haarlem Shake craze of 2013? For a while, everyone seemed to be making their own version of the viral clip.
Those who acted fast and produced a video early were rewarded with millions of views. But the meme fizzled out as rapidly as it began, and those who hesitated to create a Haarlem Shake found that their versions got much fewer hits.
The lesson here is clear. In the world of online marketing, you need to move fast!
7: You Don’t Have a Long Term Plan
The best marketers never create content haphazardly. Every piece of content is always part of a larger content marketing strategy. Creating long-term goals will help you:
- Avoid last-minute scrambles to produce content
- Optimize your use of time and budget
- Make more effective use of data and analytics
- Mitigate risks by planning for potential shifts in the market
- Stay on top of trends
Sure, a more improvisational approach can produce good content, but without a long-term plan, you’ll never create consistently great material.
You Need Content Strategy Services
As you can see, creating content that speaks to your customers and solidifies your brand identity is hard work. You’ll need to have a detailed picture of your customer base and a long-term vision of how to reach them. But, you should also be ready to take advantage of changes in the market.
If you’re struggling to engage with consumers, a content strategy services provider could help revitalize your content strategy. Our mission at Red Stone Studio is to assist companies like yours in connecting and interacting with their target market. For us, every new marketing campaign is a new opportunity to set new benchmarks.
Our clients see an average 5x return on their marketing investments. Contact us today to discuss what we can do for you.
