Did you know that 92% of marketers and businesses say that content is a valuable business asset?
If you don’t currently have a content marketing plan or yours isn’t working the way that you want it to, this guide is for you.
Keep reading to learn six content marketing tips to help you get the results you seek.
1. Align Content With Business Goals
Content marketing can be used in various business departments, such as sales, marketing, and customer service. You can position your business as a leader in your industry with content marketing.
To do this, you’ll want to align your content strategy with your business goals. You’ll need a clear understanding of the ambitions of the company and who the stakeholders are.
Speak to your customer service team to learn about the type of content that resonates with your current customers. Talk to the product team to figure out which products are most popular.
For example, financial advisors may find that their customers resonate with content that discusses various complex financial topics, like taxes. Writing blog posts on these topics will position you as a leader in the industry.
When your financial advice is trustworthy, more clients will book consultations with you which might be one of your business goals.
2. Create Shareable Assets
Another one of the content marketing tips you should follow is designing shareable assets that can increase social media engagement. The most popular shareable assets are:
These content materials can grab the attention of internet viewers, are easy to digest, and can be shared through various social media channels.
In addition to boosting social media engagement, shareable assets can strengthen your backlink profile. Implementing backlinks into your content marketing plan will help you establish yourself as an authoritative business.
An example of this is creating a financial infographic that covers interesting and relevant statistics about the industry. This may become the go-to resource in your industry if it is widely shared and receives quality backlinks.
3. Build Content Clusters
Content clusters refer to groups of interrelated content that all cover a broad topic. Each cluster includes three necessary components:
- A general-purpose pillar page
- Strategically placed internal links
- Multiple in-depth cluster pages
This strategy can help provide contextual support for different pages in a centralized place. It also creates a positive internal linking framework that helps search engines and users find your content.
3. Stick to a Content Distribution Strategy
Building and sticking to a content distribution strategy ensures maximum engagement with your content. There is no reason to create content if you don’t plan on distributing it, so this is a big one.
Effective content distribution can expose your content more by placing it where your target audience frequently visits. You’ll also be able to find new clients in the process.
The following are a few distribution strategies your business can utilize:
SEO for SERP
Search engine optimization (SEO) is a content distribution strategy that focuses on increasing your chances of ranking on search engines and gaining organic traffic.
To get the most out of SEO, place keywords in titles, meta descriptions, title tags, and alt texts.
Regularly posting on your social media pages is a great way to distribute new content. Post more on the platforms that matter the most, aka find out where your customers frequent.
LinkedIn is the ideal social platform for B2B marketing. If you are selling a product or service directly to the consumer, consider platforms like Twitter and Facebook.
Organic reach likely won’t be enough to attract all leads. Paid promotion in addition to SEO can work to distribute your content more efficiently.
These are the different platforms you can use for paid promotion:
Opting for paid promotion basically translates to paying for maximum reach.
4. Collaborate With Industry Players
Take your content marketing advice to the next level by collaborating with other industry players.
Of course, you don’t want to collaborate with the competition, but other industry players can help you widen your reach and position your brand as a top choice.
This easily helps businesses gain new customers, increase brand awareness, and drive more revenue.
A great partner for a financial advisor is a tax attorney.
5. Maintain a Consistent Brand Voice
You should be making various content types across different marketing channels but you’ll want to maintain a consistent brand voice throughout.
Companies that develop brand guidelines and editorial standards make this process easier. Share these guidelines with the entire staff so everyone can adhere to the same brand voice.
When you maintain brand consistency, you’ll be more recognizable across different marketing platforms.
6. Track Your Progress
Your content marketing campaign needs to be trackable. Knowing how to track and analyze the results of the content you make will ensure you are reaching the right audiences.
You might think your content is amazing, but analytics will show you differently.
If viewers aren’t converting into customers or leaving your site quickly, analytics will be your answer to why this is happening.
Without looking into analytics, your content can sit out in the marketing world with little effect or traffic. This does nothing for your brand but waste time and money.
Identify what is and isn’t working and tweak your content marketing campaign to make it more effective.
There are various paid tools you can use online to track progress. You can also use social media analytics and Google Analytics.
Content Marketing Tips for Businesses to Follow
Every business can benefit from following these content marketing tips.
Developing a plan that correlates with business goals, creating shareable assets, and sticking to a content distribution strategy will gain you more leads and profits.
Don’t forget to collaborate with industry players, maintain a consistent brand voice, and track your content campaigns.
Our digital agency can help financial advisors and other businesses attract consistent leads through content marketing. Book a free strategy call with us today.